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How I Rebranded my Blog

How I Rebranded my Blog

As you’ve no doubt already seen, my blog has had a rebrand and I’ve had some great feedback so far, thank you! Want to know how I rebranded my blog?

Here’s a little bit more about why I decided to make some changes and how I did it:


It was time for a change. I loved my old blog name, “Mama Mim”, because it was concise and pretty much summed up what the blog was about – me becoming and being a Mum.

I’m still a mum of course! And, I’m still called Mim :)

Over the last 6 months particularly, I’ve been blogging about other aspects of my life, aside from Parenting. I started to think that “Mama Mim” didn’t really fit what the blog was now about and how I see it developing in the future.

I will still write about the same topics I did before but I feel like the new name is so much more open for pretty much anything I might want to write about. One name will fit all.

But why, “Love from Mim”?

Well because I’m a bit soppy I suppose!

I wanted something positive and uplifting and came up with words like Love, Happy, Joy and more.

I also wanted a connection to writing so thought about words such as Diary, Journal, Pen etc.

Then I tried to find a combination of those words that I loved. And failed. I enlisted friends and family. We just couldn’t come up with something that we all loved.

Originally, I’d thought I didn’t want to include my name any more but then realised that everyone knows me, they all know it’s my blog so why not include it too – and “Love from Mim” came to mind as the new name.

I love it in so many ways – it’s like the sign off of a letter, so fits the Writing theme.

My blog is also about the subjects, places and things I LOVE so why not call it “LOVE from Mim”.

Finally, it’s positive – I’m sharing my love. I told you I was soppy!

How I Rebranded my Blog - Blog Rebrand New Blog Logo Martin Sully Design
Image Source: Martin Sully Design


Well, it wasn’t as simple as just changing the name – I needed help in changing my blog name.

I knew I would need a nice new logo, to change my social media channel names and to ensure that my old blog domain and posts would redirect to the my new domain.

So I purchased my new domain name, and I checked that the social media handle “lovefrommim” was going to be available to me. Turns out, there aren’t many Mims spreading the love so it was!

And that’s pretty much where my work in the rebrand ended!

I knew I wanted a shiny new logo that would encapsulate what my blog was about to me and so I enlisted the help of a local Graphic Designer, Martin Sully at Martin Sully Design. Martin had contacted me just a few days before after reading my post Can we Work together?

How I Rebranded my Blog - Blog Rebrand New Blog Logo Martin Sully Design
Image Source: Martin Sully Design

Here’s a little bit about Martin and his design business:

I’m based in Newcastle, NSW, but I work remotely for clients across the world. I’ve worked in some amazing studios in the last 8-9 years, with some pretty awesome colleagues, and some clients that you dream about when studying at Uni.

When working on a new project, I love to be hands-on from the beginning. I like to listen to my clients’ ideas, thoughts and their businesses, highlighting any potential pitfalls before grabbing a sketch book, and putting down some initial ideas. However, no two projects are identical, so it’s good to be flexible.

Recently, I have put together a small collection of trusted collaborators that I can go to for advice or ideas, ranging from copywriters, to illustrators, to social media experts.

I have a huge passion for typography, photography and blogging. Out of work, I love spending time with my family, going for a bodyboard at one of Newcastle’s many beaches, training at the gym – so I can nail that 5km PB at the weekends. I also love to home-brew beer, which is probably explains why my 5km time isn’t improving!! Oh, and I’m just about to embark on a level one Barista course.

Here are some examples of recent work with the Bradley Wiggins Foundation, Coventry University, Diamond Jubilee, InoCardia and The Saatchi Gallery.

How I Rebranded my Blog - Martin Sully Design Graphic Designer

My new Logo!

I gave Martin the brief that I wanted a simple design, somehow with the emphasis on “Love”. I told him my favourite colours of Aqua and Coral and my love for the seaside and beach.

I didn’t want anything too ‘busy’ and a logo that would work on the blog and business cards.

When Martin came back with some designs for me to consider, I was blown away. The very first one was the one I ended up choosing, it was just perfect.

How I Rebranded my Blog - Blog Rebrand New Blog Logo Martin Sully Design

I decided to go with the Aqua logo on a White background for my blog. My blog is a very simple, white template and I think it fits perfectly.

I love that I have a Coral option too for if I fancy a change! I’m also considering getting business cards printed so I have the choice of colour for those too.

If you’re looking for a new logo for your blog, or any other graphic design, I can’t recommend Martin’s work highly enough and until the end of May 2016, you can get a 15% discount from his rates using the code MIM15. You can see above just how varied his work is and I’m positive he can come up with something that fits your style and blog perfectly.

How I Rebranded my Blog - Blog Rebrand New Blog Logo Martin Sully Design
Image Source: Martin Sully Design

Transferring domains

My technical skills just did not extend to being able to move my domain so here I enlisted the support of Phil at Pipdig who did this for me so quickly! My blog template is with Pipdig and I love how customisable it is.

Phil moved my domain in just a couple of hours and I lost nothing – it worked perfectly!

I’m hosted with Siteground and love their Support team. (affiliate link)

Any regrets in changing the name?

Absolutely none!

Well except I wish I’d done it sooner but we can’t go backwards :)

I’ve temporarily lost my PA (30) and DA (41) but they will return in a few months time.

I absolutely LOVE my new blog name and how my blog now looks.

Any tips for others considering changing their Blog Name?

If you are considering changing your domain name, my biggest tip is to ask the advice and ideas of others. Brainstorm ideas with them until you find the name that you LOVE.

Then, just do it!

Don’t be put off but the technical side of things, just email Phil at Pipdig and if you need some help with creating a brand that fits you and your blog, get in touch with Martin at Martin Sully Design.

I’ve loved working with Martin and Phil and can’t recommend their services highly enough.

Do you love my rebrand too?

Don’t forget to make the most of the 15% discount from Martin before the end of May 2016!

How I Rebranded my Blog - Blog Design Blog Rebrand Blog Logo Blog Header Blogger Graphic Design

Disclosure: some links are affiliate links meaning if you click through and purchase, I receive a small commission. This doesn’t affect the price you pay.



  1. / 11:04 am

    I love the name of your blog. Everything about your branding makes me feel a sense of peace. Does that sound weird? It makes me feel like you are an old friend that I’ve known forever. Lynda xo

    • Mim
      / 11:18 am

      Oh thank you Lynda you’ve made my day for saying that!! x x

  2. Emma @ Life, kids and a glass of red
    / 8:36 pm

    Love how you have a story behind the new brand. What great people you had help you, too!

    • / 10:38 am

      Ah Martin was fabulous – I really recommend him for graphic design! x

  3. You Baby Me Mummy
    / 3:48 pm

    What a fab post lovely. I am so glad you found the perfect person to help you realise your vision xx

    • / 3:52 pm

      Thank you lady – he did such a great job for me :) x

  4. Ali
    / 7:44 am

    love it Mim, looks so professional and sleek

    • / 1:55 pm

      Thank you lovely! x

  5. Plutonium Sox
    / 4:25 pm

    I do love your rebrand, especially the logo. I really like the simplicity of it, it’s so stylish.

    • / 6:15 pm

      Thank you lovely! x x

  6. Rachel Bustin
    / 2:37 pm

    I love the new logo, such pretty colours! Xx

    • / 2:55 pm

      Thank you so much Rachel! I love the colours too, they’re so beachy :) x

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I acknowledge the Traditional Custodians of the land I work and live on, the Awabakal peoples, and pay my respects to Elders past and present.
I thank them wholeheartedly and express my love and gratitude for the privilege to live and work in such a beautiful part of the world and for the opportunity for my family to be part of this vibrant and supportive community.