If you’re wondering how to double your blogs traffic, I’ve been spending the last couple of months “spring cleaning” my blog. The result was that my views have doubled!
My bounce rate is low and my readers are traveling throughout my site, not just reading one page and clicking away.
If you want some ideas on how to double your blogs traffic, this is what I did.
How to Double your Blogs Traffic
I spent 2 months going through each and every post. My blog had around 400 when I started the “Spring Clean”. You can choose to do the same or pick only the posts you think have the chance at performing the best.
For each post, I set about making it the best it could possibly be. This included optimising Content, SEO and Promotion Opportunity. I also used the opportunity for a general “clean up”. These are the 10 things I changed:
1. Add Keywords
I chose a relevant keyword for each post and added this to the Yoast SEO section. I then ensured that the post had that keyword in the Title, URL, Meta Description and throughout the body of the post.
2. Use Yoast SEO (if on WordPress)
I won’t go into Yoast too much as there are plenty of tutorials to guide you on it. I did utilise it to make sure I had a Green light on each post I wanted to attract more traffic to.
3. Check the URL is relevant
I ensure that my URL contained my chosen keyword, was short and succinct. For the URLs I ended up changing, I made sure to do a 301 redirect from the old URL so that any old links were sent to the post correctly.
For this I used the 301 Redirect Plugin – so simply to redirect old URLs to new ones.
4. Redo Images
Some of my images were blurry, too small, irrelevant or just not visually pleasing. I went through each image and deleted the bad ones first. Then I resized the ones I chose to keep. I made them as large as they could possibly be to fit my blog post layout.
I sourced images where I felt they were needed – either from my own collection or stock. My posts were left with large, clear, relevant and pinnable images.
For posts I considered to be “pinnable”, I added an image specifically for Pinterest at the bottom of each.
5. Add Alt Tags
On the subject of Pinnable Images, I added an Alt tag to every image on the post with relevant Alt Tags including my keywords. This would make them more searchable on Pinterest.
6. Pin Pin Pin!
I then pinned each relevant image to my Pinterest boards and used Tailwind to schedule Pins from then on. This has increased my Pinterest following and, in turn, seen a sharp rise in Pinterest traffic to my blog. You can follow me on Pinterest here!
7. Add internal links
I re-read each post in full and added in relevant internal links to my other blog posts. This gave me the opportunity to link to posts that had been written after writing that original one.
My posts tend to have 2-5 internal links and this has worked wonders in keeping my readers on my blog for longer. They hop from post to post. Just make sure those links are relevant.
8. Add external links
I also added in some relevant external links which included links to affiliates. For some of my older affiliate links that were not performing, I changed them to a different affiliate or one paying a better commission.
I checked that all paid for links were “no follow” and that all affiliate links were disclosed on each post.
9. Update Categories
Since my blog began, I’ve added many new Categories over the time and this “Spring Clean” gave me the opportunity to ensure each post was in all of the relevant Categories.
This meant when a reader selected a specific Category, more posts would be displayed to them.
10. Delete posts
Yes, I said delete posts! I had some older posts kicking around on my blog that had poor content, were no longer relevant or were just ‘meh’. So I deleted them.
These were personal posts, not reviews or any client work. Just make sure to redirect the old URL to something relevant.
So there are the 10 things that helped me double my blogs traffic in just 2 months.
It has taken a while to complete and I still have some work to do so I’m excited to see how my traffic continues to grow.
None of the tips above are particularly ground-breaking I’m sure but they have really worked for me organising my blog much better and giving my readers a more streamlined blog to read with content that is easy to find.
Do you have any tips on how to double your blogs traffic? Or perhaps you know quicker ways to do some of the above? Please share!
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