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How to Double your Blogs Traffic and get more readers!

If you’re wondering how to double your blogs traffic, I’ve been spending the last couple of months “spring cleaning” my blog. The result was that my views have doubled!

iPad screen showing Love from Mim blog

My bounce rate is low and my readers are traveling throughout my site, not just reading one page and clicking away.

If you want some ideas on how to double your blogs traffic, this is what I did.

How to Double your Blogs Traffic

I spent 2 months going through each and every post. My blog had around 400 when I started the “Spring Clean”. You can choose to do the same or pick only the posts you think have the chance at performing the best.

For each post, I set about making it the best it could possibly be. This included optimising Content, SEO and Promotion Opportunity. I also used the opportunity for a general “clean up”. These are the 10 things I changed:

1.  Add Keywords

I chose a relevant keyword for each post and added this to the Yoast SEO section. I then ensured that the post had that keyword in the Title, URL, Meta Description and throughout the body of the post.

2.  Use Yoast SEO (if on WordPress)

I won’t go into Yoast too much as there are plenty of tutorials to guide you on it. I did utilise it to make sure I had a Green light on each post I wanted to attract more traffic to.

3.  Check the URL is relevant

I ensure that my URL contained my chosen keyword, was short and succinct. For the URLs I ended up changing, I made sure to do a 301 redirect from the old URL so that any old links were sent to the post correctly.

For this I used the 301 Redirect Plugin – so simply to redirect old URLs to new ones.

Woman sat on bed with coffee and laptop

4.  Redo Images

Some of my images were blurry, too small, irrelevant or just not visually pleasing. I went through each image and deleted the bad ones first. Then I resized the ones I chose to keep. I made them as large as they could possibly be to fit my blog post layout.

I sourced images where I felt they were needed – either from my own collection or stock. My posts were left with large, clear, relevant and pinnable images.

For posts I considered to be “pinnable”, I added an image specifically for Pinterest at the bottom of each.

5.  Add Alt Tags

On the subject of Pinnable Images, I added an Alt tag to every image on the post with relevant Alt Tags including my keywords. This would make them more searchable on Pinterest.

6.  Pin Pin Pin!

I then pinned each relevant image to my Pinterest boards and used Tailwind to schedule Pins from then on. This has increased my Pinterest following and, in turn, seen a sharp rise in Pinterest traffic to my blog. You can follow me on Pinterest here!

7.  Add internal links

I re-read each post in full and added in relevant internal links to my other blog posts. This gave me the opportunity to link to posts that had been written after writing that original one.

My posts tend to have 2-5 internal links and this has worked wonders in keeping my readers on my blog for longer. They hop from post to post. Just make sure those links are relevant.

8.  Add external links

I also added in some relevant external links which included links to affiliates. For some of my older affiliate links that were not performing, I changed them to a different affiliate or one paying a better commission.

I checked that all paid for links were “no follow” and that all affiliate links were disclosed on each post.

9.  Update Categories

Since my blog began, I’ve added many new Categories over the time and this “Spring Clean” gave me the opportunity to ensure each post was in all of the relevant Categories.

This meant when a reader selected a specific Category, more posts would be displayed to them.

10.  Delete posts

Yes, I said delete posts! I had some older posts kicking around on my blog that had poor content, were no longer relevant or were just ‘meh’. So I deleted them.

These were personal posts, not reviews or any client work. Just make sure to redirect the old URL to something relevant.

So there are the 10 things that helped me double my blogs traffic in just 2 months.

It has taken a while to complete and I still have some work to do so I’m excited to see how my traffic continues to grow.

None of the tips above are particularly ground-breaking I’m sure but they have really worked for me organising my blog much better and giving my readers a more streamlined blog to read with content that is easy to find.

Do you have any tips on how to double your blogs traffic? Or perhaps you know quicker ways to do some of the above? Please share!

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88 Comments

  1. Katy (What Katy Said)
    / 10:11 pm

    Wow that is an insane leap in views! I really do need to sit down and audit all of my posts but it makes me feel queasy!!!! x

    • Mim
      Author
      / 10:31 pm

      The blog post is a few month’s old and it’s gone up to 45k since (which was good for me!)! It’s a slog to get it done but was well worth it for me :) x x

  2. A Cornish Mum
    / 10:44 pm

    I am sooo trying your tips out, thank you lovely. I’m in a bit of a rut and it is finding time to do everything, but going to give it a good go ;)

    Stevie xx

    • / 11:11 am

      I’ve been doing it bit by bit when I have nothing much to write about :) x

  3. Mindful Mummy Mission
    / 7:40 am

    Really interesting post and so great to have 30k visits per month! I see mindfulness as soooo important I will investigate Yoast to spread the word on my very tiny blog and may well even try pintrest one day! Thanks for sharing your knowledge. x

    • / 3:42 pm

      Oh thank you! I definitely recommend Pinterest :) x

  4. Kirsty @ My Home Truths
    / 8:53 pm

    Go you Mim! I can only dream of those numbers and I’ve been blogging for over 5 years now. I do need to go through and clean up my blog, that is definitely on my list. But with little time and nearly 800 posts to review, I’m not sure when I’m going to get through it. Keep on doing what you’re doing – brilliant work!

    • / 3:42 pm

      Thanks lovely – I hope it lasts ha! It took a while but was well worth it. Just wish I’d done it from the start! x

  5. Claire at Tin Box Traveller
    / 5:26 am

    This is such a handy check list and has reminded me that I really need to go back through my old posts from before my move to WordPress. I know there are some serious formatting fails going on and I didn’t have Yoast so there is very little SEO built into my pre-2016 posts. Eeck! I really must find time for my own spring clean!! X

    • / 7:27 pm

      Ha ha do it yes! It takes a whiiiiile x x

  6. Lisa (mummascribbles)
    / 6:32 pm

    You are amazing lady and thank you so much for these tips! I need to find some time to go through my blog and have a sort out! There’s always so much to ruddy do isn’t there!! #TheList (from last week!!) Xx

    • / 6:59 pm

      Oh I know – the blogger’s to do list is never ending! x

  7. / 7:02 am

    I sooo need to find the time to sit down and Yoast old posts and add keywords etc. Thanks for sharing what you did – really helpful! #thelist

    • / 7:02 pm

      My pleasure lovely! x

  8. Lucy (@Lucy_at_home)
    / 4:13 am

    I am very new to blogging so I can’t really do a ‘spring clean’, but I’m hoping that, having read this, I might be able to get it right first time! I’m sure I will learn and develop as I go on and will need to review in the future, but thanks to your tips, I’ve got a good shot. Thank you for sharing this information. #sharingthebloglove

    • / 7:03 pm

      That’s the BEST way and I wish I had from the start :) x

  9. Marina Ilieva
    / 11:40 pm

    Great tips! Now, I see that I’ll have to use them if I want some more traffic to my tiny little blog. Thank you for this post. :) x #SharingtheBlogLove

  10. Laura: Adventures with J
    / 10:08 pm

    Wow, it is incredible the difference that these tasks made. They were obviously time consuming but relatively simple ways to improve your blog and made such a huge difference. I have only been blogging 5 months and have a long way to go before I even reach the 15,000 you have moved up from, but it is reassuring to know that such numbers are achievable in the long run. Thanks.

    • / 7:57 pm

      Thank you and good luck with your blog too! x

  11. Louise (Little Hearts, Big Love)
    / 3:47 pm

    These are great tips – I did some of them a while back but think the blog as a whole would really benefit from me doing them again. Thank you for sharing – and well done on managing to double your blog traffic! :-)

    • / 7:57 pm

      Thanks lovely – I just wish I’d done it from the start! x

  12. You Baby Me Mummy
    / 7:54 am

    What a great post Mim, there are so many of these things I would love to do, now if you can just find me more hours in the day! :) Thanks for linking up to #TheList x

    • / 10:32 am

      Thank you lovely! I know right, where is the TIME? x x

  13. Kerry
    / 6:00 am

    Briliant tips! I need to up my game on all of this! #TheList

  14. SAH_Grumbler
    / 4:15 pm

    I’m three weeks in to my blog and, being a complete technophobe, this is absolutely brilliant! I think I’m going to have to sit down and google what half of it means before I can start doing it, haha, but hopefully I can start gaining some followers soon :)
    Thanks again!

    • / 10:26 am

      I’m so glad it helps! SO much better to do some of these things from the start rather than have to do it 3 years later like me ha! Good luck with your blog :) x

  15. Coral
    / 8:00 am

    Amazing tips!! A lot of it sounds a bit like a foreign language to me at the moment (still class myself as a newbie!) but I’ve pinned it for when I’m ready to do a spring clean of my own. Feeling inspired, thank you!x

    • / 10:29 am

      Thank you and so glad it helps a bit! x

  16. / 12:58 am

    Thank you so much for your insight! Particularly the advice on deleting old posts pertained to me as I know I’ve posted some rubbish here and there while I navigate my way through the blogosphere! X, Lace

    • / 10:43 am

      I hope it helps :) x

  17. emma t
    / 11:39 pm

    Some great tips. I’ve been going through my top posts and optimising but with 1000+ posts to do the whole lot is going to take a long time, time I don’t have. I’ve got issues with Yoast at the moment too – it’s screwing up my wordpress editor on my main blog (although fine on my new one) so I need to get rid and change some of the plugins I’ve been using for ages, because Yoast have updated something that is conflicting with othrs now.

    Oh and 15k isn’t small – I’m in or around the top 100 Tots and I’ve never hit 10k! And this month has been a shocker so seriously need to up my game again.

    • / 10:26 am

      Oh I hope Yoast behaves soon! I know exactly what you mean – time, where is the time? Which is why I’m not finished argh! x x

  18. Mummy Fever
    / 8:29 pm

    These are really great tips – i really need to try to find some time to do this, that’s my biggest problem xxx

    • / 10:27 am

      Mine too – it’s never ending really isn’t it, there are always improvements to be made and new ideas! Which is also fun :) x

  19. / 6:39 pm

    This is such a useful post!Thank you for writing it and sharing your tips. I need to go back through my old content, since I moved from Blogger to WordPress a lot of my older posts look a mess. Would love to find the time for a big blog spring clean! L Congratulations on your doubled traffic :) xx #TheList

    • / 6:50 pm

      Thank you Wendy! It’s definitely worthwhile :) x

  20. Kate Tunstall
    / 4:56 pm

    Oh Mim, I feel I really need to get a handle on my blog! Do many things I want to change to try to improve things. Some brilliant tips, thank you. But where do we find the time?! ???? xx
    #TheList

    • / 5:05 pm

      There is just never going to be enough time to do everything argh! x x

  21. Joanna @mumbalance
    / 8:57 am

    These are very good tips, though I can see that it would certainly take a very long time to go through all the posts. It seems worthwhile with the results you got!
    I think 30K after 3 years sound very impressive.
    #thelist

    • / 9:41 am

      Thank you Joanna! Yes it’s LOT of work, depending on how many posts you decide to clean up :) x

  22. Lisa
    / 7:10 am

    Great Tips!!
    Nothing like a good spring clean :)
    Lx

    • / 9:43 am

      Thank you and you’re right ha! x

  23. RachelSwirl
    / 1:00 am

    Some good tips here I think I have already done a few of these x

    • / 9:43 am

      Thank you! It’s so good to start off well, saves having to do it down the line x

  24. Some fab tips! I have gone through and cleaned up some of my old posts but not all, something I should do! #Thelist

    • / 6:56 pm

      Takes ages but so worth it! x

  25. Laura
    / 6:52 pm

    I really need these tips as I keep slogging away but I’m not getting far with my traffic at the mo. Thanks for sharing :) #thelist

    • / 6:54 pm

      I really hope they help :) x

  26. Random Musings
    / 10:55 am

    This is fantastic advice, and your figures are amazing! Well done :)
    Debbie

    • / 6:37 pm

      Thank you lovely! x

  27. Baby Isabella
    / 7:38 am

    Fantastic tips, we need to start pinning and tidying up our content too! #TheList

  28. Carol Cameleon
    / 6:29 am

    Wow, that’s a big project! But one that I should undertake too. I’d be intrigued at how many posts need sprucing up! To do this, I think I’d need to take a a month off blogging.

    • / 11:09 am

      It’s definitely worth while if you get some time, even bit by bit :)

  29. / 5:49 am

    Super tips, also gaining high quality backlinks by writing on super sites is a great way to drive traffic. I wrote a post on raising your game on social sharing my own tips for reaching as many people as possible. Content will always be king and of course optimising your site is a great idea and also thinking about paid boosts with FB and Pinterest potentially. Super tips lovely x

    • / 11:09 am

      Thanks lovely and you’re absolutely right! I haven’t tried Pinterest paid posts yet – in fact I didn’t know they even did them – I’m getting on to this! x x

  30. / 4:51 am

    I clicked again on it and took note this time! So many good tips here.Thanks again for sharing

    #THE LIST

  31. Laura - dear bear and beany
    / 9:43 pm

    That’s an amazing increase! Thank you so much for sharing these tips, I really need to go back through my posts I did before I had Yoast and add in the SEO bits X #TheList

    • / 11:07 am

      Thank you lovely – it’s well worth doing! x

  32. Mummy Muckups (Anna)
    / 7:42 pm

    I bow to you!! Huge amount of work, but so worthwhile it seems. I really need to save this post and revisit it when my life is less chaotic. Thanks for sharing. #TheList

    • / 7:49 pm

      Thanks lovely! I have time on my hands ha ha! x x

  33. Julie @ Fab Working Mom Life
    / 1:31 pm

    I went through and made my old personal and much older (prior to the rebrand) posts as private. I couldn’t delete them, but I essentially did that as far as readability goes. Great tips here!

    • / 7:02 pm

      That’s such a good idea – you get the keep the memories yourself :) x

  34. Eb Gargano
    / 11:56 pm

    Such fab tips! I really need to give my blog a spring clean. I’ve only been going for a little over a year and it’s amazing how much you change in that time as a blogger. When I look back at my old posts I cringe – especially at the photos – I have learnt a lot about food photography this last year!! Eb x

    • / 11:36 am

      Thank you and you’re so right, I did the same. It’s all part of growing but we can still go back and make improvements :)

  35. Suzanne
    / 7:52 pm

    Brilliant list. So helpful. Thank you! Now just to find the time to do it…. X

    • / 7:54 pm

      Thank you! Oh I know – the never-ending blog to do list! x

  36. / 7:19 pm

    Just bookmarked this post to get back to it. 15K visits a month?! wow, just starting and I am dreaming of this number. Well done!
    #Brilliantblogposts

    • / 7:41 pm

      Ah thank you! It did take me a LONG time though to get to this :) x

  37. Rachel Bustin
    / 7:07 pm

    I love your blog. Really helpful tips here. I must go back through all my old posts xx

    • / 7:10 pm

      Oh thank you! I really recommend it when you have a chance :) x

  38. Louise Pink Pear Bear
    / 6:29 pm

    This is a brilliant post! Really helpful. Thanks for writing and for Natalie Plutonium Sox for sharing! ????

    • / 7:11 pm

      Thank you so much! I really hope it helps :) x

  39. catherine @pushingthemoon
    / 3:26 pm

    This is a super helpful post Mim! I need to give my blog a good clean up as my traffic isn’t really growing at a level I’d like. I will be able to devote more time on the blog from September, and would like to have all my existing posts tidied up by then. I will definitely be pinning this! Xxx

    • / 3:29 pm

      Thank you! It’s soooo worthwhile to do – and I’ve gotten so much inspiration from going back over old posts too :) x

  40. Geraldine
    / 3:00 pm

    Thank you so much. A month into blogging and I can’t imagine having 15k let alone 30k views. I really do hope I get there. #brilliantblogposts

    • / 3:28 pm

      You absolutely will, it took me ages and then finally one day, readers started coming :) Good luck!

  41. Kim
    / 2:45 pm

    This is really helpful, especially to a new blogger like me! Thank you for sharing!

    • / 2:47 pm

      Thanks Kim :) It’s some of the things I wish I had known in the beginning so I didn’t have to do it all now :) Much easier to try and get it ‘right’ first time.

  42. Alex Lamb & Bear
    / 1:44 pm

    Really great tips lovely. I always forget to add internal links to my posts. I need to do that. And I’ve totally given up on Pinterest son that’s on my list of things to do too. Before baby arrived I was getting 15k pages view a month because I was posting daily, but that has halved now in not blogging as much. I hope I get back into daily blogging soon, I don’t want my hard work to be wasted! Xx

    • / 1:47 pm

      Ah priorities – babies first :) you’ll easily pick that up again. Definitely give Pinterest a go – it’s my favourite social media – pretty pictures! x

  43. Anne
    / 1:30 pm

    I have been thinking about changing my blog from a free wordpress and getting my own URL but I was worried about my old links. Thanks for the tips on 301 redirect.

    • / 1:33 pm

      Ah I did the same thing :)

  44. Eva @ The Multitasking Woman
    / 12:01 pm

    That’s amazing Mim, and you told me your blog was only small! Well, compared to mine, it’s huge! I like the tip on the 301 redirect and changing to URL to include a keyword. I think I’m going to give that a shot and I know I have a heap of crappy old content, particularly a lot that didn’t transfer well when I moved from blogger to WordPress. Keep up the great work.

    • / 1:34 pm

      Thank you lovely! It is small to me – the blog I mean, not the views :) x

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I acknowledge the Traditional Custodians of the land I work and live on, the Awabakal peoples, and pay my respects to Elders past and present.
I thank them wholeheartedly and express my love and gratitude for the privilege to live and work in such a beautiful part of the world and for the opportunity for my family to be part of this vibrant and supportive community.