Yes, I know, this is a slightly unusual break from my normal posts. I can’t imagine you’re lying awake at night wondering how you can help a friend grow their blog!
More and more people starting their own blogs these days. You might be unaware of the many ways you can help them to grow their blog, as their friend.
They might have started a personal blog to document their family life or a particular hobby. Or it could be a commercial blog that they are hoping will help them reach more customers. Maybe, like me, it’s now a bit of both.
I started my own blog back in June 2013. I didn’t actually share it with friends and family for well over a year. At the start, I only had a tiny audience and I was still finding my voice.
When I did finally share my posts, I was blown away by the lovely feedback I got from friends. I wish I’d done it earlier!
I’ve written before about how you can be a friendly blogger and help share the work of other bloggers. Today I want to share some of my tips for those of you who do not have a blog of your own…yet!
How to help a friend grow their blog:
1. Read their blog posts
Let’s get the obvious one out of the way! The loveliest thing you can do is to read your friends posts.
Of course, if the genre of their blog is completely not your thing, this isn’t going to work. However if they write a personal blog or one about a subject that you are interested in then spend some time reading their blog posts.
You might see a whole new side of them! A writing ability or style you didn’t know they had or find out something about them you didn’t know before.
As well as that, a lot of bloggers are keen to get more readers on to their site. So you’ll be helping them out by increasing their traffic too. While you’re there, have a click around and read a few more posts!
2. Give them feedback
Did you love your friends latest blog post? Let them know! They’ll be so pleased to have positive reinforcement that you’ve read their work and loved it.
Or perhaps you have ideas for another post they might write, or a different angle on a subject they’ve shared about.
Feedback doesn’t always have to be positive, although if they’re your friend it should always be kind. For example, my husband kindly points out my typos to me. How lovely of him!
3. Spread the word
If you love your friends’ blog or even just a particular post, share it with your friends. Share it with your colleagues, mother’s group, anyone and everyone.
I often read a post I love and send the post link to other friends who I think it will resonate with.
For all you know, your blogging friend might have written about a subject that will really help out someone else in your social or professional circle.
4. Like and share their social media posts
The bane of a lot of blogger’s lives is increasing followers and engagement on social media. So you can be an awesome friend by following all of their social media channels!
In fact, even if your friend’s Facebook Page is for their business, not a blog, still give the page a Like – they will love you for it.
By “engagement”, I mean how many Likes, Comments, Shares, Retweets etc your posts get on Facebook, Instagram, Twitter and other social channels.
Facebook is a particular toughy to crack and these days, unless you have a million followers, Facebook posts on Facebook Pages are hardly shown to anyone unless the owner pays Facebook money to ‘boost’ them.
So if you see your friends posts in a Facebook “Sponsored” ad – you’ll see they’re doing their best to increase their reach.
What would be AMAZING is when they post on their blog’s social channel, you could Like, Comment and Share on the posts that you love. And do this as soon as you see the post too!
If Facebook sees that a post is being shown a lot of love, it takes that as authority that it’s good stuff and shows it to even more people. So share the love :)
5. Work with them
Finally, if your friend is trying to grow their blog, there are loads of ways you can probably work with them on doing it.
As well as sharing their awesome content, maybe you could write a guest post for them. I love having friends on as guest posters on my site to share their thoughts and expertise on subjects that are out of my scope and that I know my readers will love.
If your friend is trying to make money on their blog through advertising or sponsorships, can you recommend them to any business owners you know who might like to team up with them?
Many bloggers, myself included, also work with clients on a freelance basis to write blog content for their businesses. They might not have the time, inclination or skill set to do this themselves. So think about how your blogging buddy might be able to help your business too!
There are so many ways that you can help a friend grow their blog.
Whether they’re just starting out or have a few years’ blogging experience under their belt.
For so many bloggers, having someone read your blog posts and then Like, Comment on and Share them on social media is the absolutely loveliest thing a friend can do.
Thank you so much to everyone who regularly does the above on my blog content. Since it became my business last year, I absolutely count on this kind of interaction to help my blog to be noticed and to grow my readership.
So next time you see one of your friends (or, you know, me!) share a blog post, give it some love and help a blogger out.
How have your friends helped you grow your blog?
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