Hi, I’m Mim! I’m a planning-obsessed, Award-Winning Online Business Owner, Author and 5-Star Planner Sticker Seller.
I help new sticker makers create planner stickers from scratch that stand out and sell … even if you’ve never made a sticker before!

How to Sell Planner Stickers (or any others!)

Want to know how to sell planner stickers but not sure what kind of planner stickers to sell, I got you! Because you can make money selling stickers when you’re making the stickers people need.

Plus if you want to know how to start a planner sticker shop, you can sign up for my free class to discover the stickers that sell!

If you how to start a sticker shop, this is for you.

How to Sell Planner Stickers (or others!)

There are so many benefits of making your own stickers and selling planner stickers and it’s certainly one of MY fave things to do. But how about you?

Maybe you want to know how to start a sticker business to make money selling stickers on Etsy or your own website to:

  • save money on the ones you’re buying from other shops?
  • make only the stickers you need and not waste money on the wrong ones?
  • start a fun and creative hobby?
  • start a sticker making side hustle on Etsy or your website and make money from this fun craft?

All of the above? Another reason you want to know how to sell stickers on Etsy or in your own shop? I think Etsy is the best place to sell stickers online for beginners, by the way. We all have our own reasons how to make planner stickers to sell and I’d love to know yours! Stickers for bullet journal fans, paper planner lovers and even scrapbookers.

Before you dive into how to make stickers to sell online, you can also choose to make either printed planner stickers, printable planner stickers or digital planner stickers.

Guide to Selling Planner Stickers

Are you passionate about planner stickers and eager to turn your creativity into a thriving business? Look no further! Let’s dive into the exciting process of selling planner stickers. From designing captivating stickers to building an online presence, we’ll explore the steps to launch and grow your own sticker business. Get ready to share your creativity with the world, make an income doing what you love, and create a community of planner enthusiasts. Let’s dive into the world of entrepreneurship and sticker-selling success!

1. Define Your Unique Style and Niche

Before diving into the world of selling planner stickers, it’s crucial to define your unique style and niche. Take time to explore different sticker designs, themes, and aesthetics. Discover what makes your stickers stand out from the competition. Are you drawn to minimalist designs, cute illustrations, or elegant typography? Identify your target audience and understand their preferences. Finding your unique style and niche sets the foundation for your brand identity and helps you attract the right customers.

2. Design and Create Irresistible Sticker Collections

Creating captivating sticker collections is at the heart of your sticker business. Invest time in designing stickers that resonate with your target audience. Focus on creating unique and eye-catching designs that stand out in the crowded marketplace. Experiment with color schemes, patterns, and typography to bring your ideas to life. Pay attention to details like sticker quality, materials, and durability to ensure customer satisfaction. Remember, your stickers are not just products; they are artistic expressions that inspire and delight.

3. Set Up an Online Shop

To sell your planner stickers effectively, you’ll need an online storefront. Choose a platform that suits your needs, such as Etsy, Shopify, or your own website. Create a visually appealing and user-friendly store that showcases your sticker collections. Invest time in crafting compelling product descriptions, high-quality product images, and clear pricing information. Make it easy for customers to navigate your store, find what they need, and make purchases securely. Your online storefront should reflect your brand identity and create a seamless shopping experience for your customers.

4. Get Social!

Building an engaging online presence could be essential for growing your sticker business. Leverage social media platforms like Instagram, Facebook, and Pinterest to connect with your target audience. Share sneak peeks of new sticker designs, behind-the-scenes glimpses of your creative process, and engaging content related to planning and organization. Engage with your followers, respond to comments and messages promptly, and build a community around your brand. A strong online presence helps you build brand recognition, gain followers, and attract potential customers to your online store.

5. Embrace Marketing

To successfully sell your planner stickers, you’ll need to develop strategic marketing strategies. Consider running targeted online advertisements, collaborating with influencers in the planning community, or offering exclusive promotions and discounts. Create compelling content such as blog posts, tutorials, or videos that provide value to your target audience. Utilize email marketing to build a loyal customer base and keep them updated on new releases and special offers. By implementing a variety of marketing strategies, you’ll expand your reach and attract customers who are passionate about planning and sticker art.

6. Provide Outstanding Customer Service

One of the keys to a successful sticker business is providing outstanding customer service. Ensure your customers have a positive and memorable experience when purchasing from you. Respond to inquiries and messages promptly, address any issues or concerns professionally and efficiently, and go the extra mile to exceed expectations. Deliver orders in a timely manner and ensure that your packaging reflects the care and attention you put into your stickers. Building a reputation for exceptional customer service not only generates repeat business but also fosters positive word-of-mouth recommendations.

7. Engage and Collaborate with the (Amazing!) Planning Community

The planning community is a vibrant and supportive space, and engaging with it can significantly benefit your sticker business. Participate in planner-related events, join online communities and forums, and collaborate with other planners and sticker enthusiasts. Host giveaways, contribute to planning challenges or collaborations, and provide valuable insights and content. By actively engaging with the planning community, you’ll expand your network, gain exposure, and build meaningful relationships with fellow planners and potential customers.

Interested in starting a sticker business? Check this post for how to start a sticker business.

Printable Down in Africa Mini Weekly Kit of printable planner stickers for the Classic Happy Planner or most other planners! Get the best Happy Planner stickers and printable Happy Planner stickers in my best planner stickers range. #plannerstickers #freeprintables #printableplannerstickers #etsystickers #happyplannerstickers #planning #lovefrommim #paperplannerclub #happyplanner #happyplanneraddict #mambistickers MAMBI
An example of Weekly Kit Etsy planner stickers

Who can make money selling stickers?

It’s so easy for so many to get started and make and sell stickers online! You might want to make a little extra cash to subsidize your sticker-buying habit, make it a part-time income or even a full-time business.

Or, perhaps you want to add a line of making stickers to sell to your existing shop.

Or are you a graphic designer who wants to find a new way to sell your beautiful designs?

That said, you don’t need to be an artist to make and sell stickers – I wasn’t and I’ve sold thousands of them! You can still create stickers by using pre-made templates (I sell them here) or by hiring an artist or designer to create stickers for you.

When it comes to finding a place to sell stickers, you can choose from Etsy, Redbubble, Shopify, WooCommerce and more.

The 3 Types of Planner Stickers

Who knew there were so many different kinds of planner stickers! Here are the main three:

Printed Planner Stickers

If you’re selling printed planner stickers, you’ll be designing, printing, cutting and posting them to your customers.

Want to make your own Printed Planner Stickers? Click here to check out my course, The Sticker Shop Plan to learn now!

Printable Planner Stickers

For printable stickers, after you design them, you’ll send your customers particular files so they can print and cut them themselves at home.

However, you won’t send them your original files! Firstly, they’ll be very large in size and secondly, they’ll be able to edit and adjust the sticker designs – which can cause issues when using them.

Want to make your own Printable Planner Stickers? Or how to make and sell planner stickers to sell on Etsy? Click here to check out my course, Sticker Shop 101 to learn now!

(This is focused on selling on Etsy or in your own shop rather than how to sell stickers on Redbubble.)

Digital Planner Stickers

These are used in digital planners! Want to know how to sell digital stickers on Etsy?

Let’s get back to making and selling stickers for the best way to sell stickers and the types you can make!

Mim using a planner decorated with stickers

If you’re interested in finding out which planner stickers are right for you and you’re unsure which stickers to make, here are some ideas to get you started:

What Planner Stickers Can You Sell?

When you put yourself in your potential customer’s shoes, ask yourself:

  • What do they currently use a planner, or stickers, for?
  • What challenges do that have that stickers help with?
  • What solutions do stickers provide them?
  • What kind of reminders do they need to achieve their goals?
  • What kind of planner do they use?

And when it comes to the stickers themselves, here are some of the popular categories:

1. Functional, Organization Stickers

These stickers can keep us, our family, hobby or our businesses on track. We can use them to set goals, prioritize and track our progress.

Here are some examples:

  • Habit trackers
  • Appointment labels
  • Boxes – full, half, quarter etc
  • Checkboxes and checklists
  • Dots, flags, teardrops etc
  • Headers
  • Birthday reminders
  • Days of the week
  • Days of the month
  • Icons
  • Sticky notes
  • Washi – to separate sections
  • Cleaning or decluttering stickers
  • Meal planners
  • Car or vehicle reminders
  • Chores
  • Dates
  • School or studying organizing or reminders
  • Pet reminders e.g. grooming, walking and more
  • Countdown to events stickers

2. Stickers For Saving Money

I know a lot of planners who love using their planner and stickers to pay off debts or save money.

Here are some examples of the stickers that save money:

  • Debt trackers
  • Bill reminders
  • Money saving challenge stickers
  • Weekly savings trackers
  • Transfer reminders
  • Shopping tracking
  • No spend stickers

Functional Planner Stickers

3. Stickers To Help Make Money

Yes, you can also use stickers to help you make money! That might be your job, side hustle, business or more.

Here are some examples:

  • Get Paid  or Pay Day reminders
  • Invoicing reminders
  • Payment trackers
  • Rewards/loyalty point trackers
  • Selling clothes etc reminders
  • Product listing
  • Products launch
  • Post/ship orders stickers
  • Social media, blogging or content organizers or posting reminders
  • And really any side hustle or business-related stickers what encourage you to use your time to make money!

4. Joyful Stickers To Increase Happiness

One of my fave reasons to use stickers is before they bring me SO MUCH JOY! You too?

Here are some examples:

  • Happiness/mood trackers
  • Thankful thoughts
  • Gratitude trackers
  • Gratitude journaling
  • RAK reminders/plans (random act of kindness stickers)
  • Thank you notes/reminders
  • Motivational quotes

5. Stickers To Keep Your Health On Track

Whether you’re a gym-goer, a runner or want to track your meds, stickers make the perfect daily reminder.

Here are some examples:

  • Medication trackers
  • Exercise reminders
  • Prescription reminders
  • Milestone trackers
  • Gym/Gym Class reminders
  • Swimming icons
  • Yoga or pilates reminders
  • Self-care stickers
  • Water trackers
  • Step trackers

6. Cute, Decorative Stickers

Sometimes, we simply want to use cute planner stickers to pretty-up our planner!

Here are some examples:

  • Clip art
  • Hand drawn illustrations
  • Characters
  • Reminders of our fave TV shows, movies or books
  • Weekly or monthly planner stickers kits
  • Notes page kits
  • Scrapbooking stickers
  • Seasonal or holiday kits
  • Vacation themed stickers

These are just some of the many planner sticker categories and types that you can make and sell!

Want to know how to sell stickers online too? Wondering where to sell stickers? Whether it’s Silhouette stickers or Cricut stickers, I have you covered.

How to Make Money Selling Stickers

To get started selling planner stickers, there are a considerations to make before you get started.

  1. Who do you want to make stickers to sell online for?
  2. How will you create your stickers? What software will you use?
  3. Where will you set up shop to sell stickers online?
  4. How will you promote your stickers? And what’s the best way to sell stickers?
  5. How will you post or send your stickers to buyers?

All of these questions and more are covered in my free class!

Ready to get started and set up a sticker shop? Learn to make stickers for planner pages to sell!

Free Class about Making Stickers

Ready to get started? Click here to watch my FREE class about the perfect plan to make stickers!


  • Get the simple plan for perfect stickers … without feeling overwhelmed by the process
  • Avoid the 3 BIG mistakes new sticker makers make (including some personal ones I made!)
  • Know which essential tools and equipment you need to have to get started (that I love, use and recommend)
  • Use your creativity to come up with endless sticker design ideas
  • Learn my outline overview for designing planner stickers in minutes (including design, print and cut hacks!) and how you can get started with me


Free Sticker Making Class

Make + Sell Planner Stickers

Want to get started today creating your own stickers for yourself … or to sell?

You can, when you join Sticker Shop 101!

After taking this course, you’ll know how about making stickers to sell on Etsy in a fun, profit-focused sticker shop.

I’ll show you how to get awesome sticker ideas out of your head (and your heart) and into your planner … and the hands of customers who are just waiting for your stickers to brighten their days.


Read Next:

Are you inspired now to brainstorm the planner stickers you can sell? This post on how to sell planner stickers was originally published on April 7 2022.


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I hope you enjoy learning how to make planner stickers or how to start a sticker business!

I’ve been making and selling stickers for journals and planners since 2016 and it’s become a wonderful and creative way to turn my hobby into a side hustle, then full-time online business.

Whether you want to make Cricut stickers, Silhouette stickers or you’re starting from complete scratch, you’re in the right place. Making planner stickers can be for you, or to start an Etsy sticker shop and sell stickers online and you don’t need any previous experience to get started.

Want to make planner stickers from home? Check out my sticker making courses, eBooks and other products here!

I acknowledge the Traditional Custodians of the land I work and live on, the Awabakal peoples, and pay my respects to Elders past and present.
I thank them wholeheartedly and express my love and gratitude for the privilege to live and work in such a beautiful part of the world and for the opportunity for my family to be part of this vibrant and supportive community.