Hi, I’m Mim! I’m a planning-obsessed, Award-Winning Online Business Owner, Author and 5-Star Planner Sticker Seller.
I help new sticker makers create planner stickers from scratch that stand out and sell … even if you’ve never made a sticker before!

How To Sell Stickers On Etsy + Free Sticker Business Class!

I remember when I first started selling stickers on Etsy I wanted to create stickers that stood out from the crowd. I wanted to start my dream sticker business on Etsy, but I encountered speedbumps learning how to make stickers to sell on Etsy, just as many business owners do in a startup!

Now, I want to share what I learned from those speedbumps, so you don’t waste time and money doing it in the wrong way. In this article, I will share with you the framework of how to sell stickers on Etsy.

Etsy Sticker Business Guide: How to Sell Stickers on Etsy

You’ll love this if you want to know how to start a sticker business and particularly, how to make stickers to sell online.

1. Finding Your Niche

If you want to know how to start selling stickers and how to start a sticker shop, it’s crucial to create a product or service that you can sell on Etsy without spending more time and money on marketing or advertising than you need to. There’s only one small catch about making stickers to sell: you can’t go after an already popular niche. You have to have a unique product or service that the entire community is yet to discover.

For example, you might decide that your niche will be new mums; selling stickers they can use in their baby books. Or, you might make and sell stickers online specifically for milestone birthdays. But you can’t just slap a sticker on your social media page and hope that it will instantly gain traction. You have to think about branding and positioning first.

2. Think About Branding

Brand your business in the best possible way to get as many people as possible to use your brand in their lives.

Focus on great products that your target market will love (after doing your research, of course), make sure you give your product descriptions much love with perfect spelling and grammar, use keywords and make sure your photos are top-notch.

Paper Planner Club Stickers Etsy

3. Creating a Unique Design

Once you know your market, creating a unique design is essential to have your brand stand out from the rest. Take a deep dive into your target market, learn about their wants, needs and interests, so your sticker design meets these criteria and becomes memorable.

When you’re wondering how do I start an Etsy sticker shop and come up with unique stickers, don’t be afraid to ask questions either on social media or in-person where your target market hangs out.

4. Pricing Your Stickers

One of the most challenging parts of how to start selling stickers on Etsy is determining a price point. I think Etsy is the best place to sell stickers online and people sell then at a range of prices. Don’t undervalue your time and creative skills, certainly not because you’re new to the Etsy game. You have to set yourself up for growth.

Many people often start selling stickers on Etsy at a price point that’s much too low. Perhaps it’s because they’re desperate to make any money. Other times, it’s because they haven’t done their research.

When you do your research, not only is it important to factor in your time, cost of tools, paper, ink and software, just to name a few, it’s essential that you factor in Etsy fees to ensure you’re not undercutting yourself. Incorporate them into your growth strategy.

When you sign up to Etsy as a seller, it’s free, but there are seller fees involved that will end up coming off your profit margin – a listing fee, transaction and payment processing fee and offsite ads fee. Fees are different for each country; visit the ‘Sell on Etsy’ section for fees specific to your location and you can get 40 free listings as a brand new shop here!

When you take all of the above into consideration, you’ll be setting prices that are profitable right from the beginning.

Interested in starting a sticker business startup? Check this post for how to start a sticker business.

5. Promoting Your Shop

Etsy is not about listing a product and forgetting about it. Etsy requires hard work and a business mindset. Build a social media following and promote your Etsy shop there. But the key to this is to avoid icky sales tactics that are completely offputting. Build a community and relationships with your followers. Share posts that provide value, build trust and weave your products and shop into this naturally with special offers. I refer to my method in The Etsy Plan as the ‘Stand Out Stickers’ method.

6. Getting Reviews

Reviews can be a massive asset for Etsy store owners. They have the power to influence shopper decisions and improve your credibility. Reviews are also great at gaining customer trust and encouraging people to interact with your shop, leading to improved profits!

Get a system in place to ask for reviews. You could request reviews on your receipts/invoices, via thank you pages, social media, or email.

It’s one thing to start a shop on Etsy, and it’s another to make it profitable. People won’t automatically step through your Etsy shop ‘doors’. You will have to nurture them towards your doors with your branding, designs that speak to their needs and your ability to build consumer confidence in the way you communicate.

These basics on how to sell stickers on Etsy are just the start. Now I’ll walk you through the ten steps you need to take to start selling stickers on Etsy:

If you have dreams of turning your creative talent into a thriving business, this comprehensive guide will walk you through the ten essential steps to successfully sell stickers on Etsy.

Step 1: Research and Plan

Before diving into the world of selling stickers on Etsy, it’s important to do your research and make a solid plan. Explore the sticker market on Etsy to understand customer preferences, popular trends, and pricing strategies. Identify your target audience and find your niche within the sticker-selling community. Develop a business plan that outlines your goals, product offerings, and marketing strategies. By laying a strong foundation through research and planning, you’ll set yourself up for success on Etsy.

Step 2: Design and Create Unique Stickers

The heart and soul of your sticker business lies in your designs. Create stickers that captivate and delight your target audience. Experiment with different styles, colors, and themes to find your signature look. Focus on quality craftsmanship and attention to detail to ensure your stickers stand out from the crowd. Whether it’s cute illustrations, elegant typography, or minimalist designs, let your creativity shine through in every sticker. Your unique and eye-catching designs will be the driving force behind your success on Etsy.

Step 3: Set Up Your Etsy Shop

Setting up your Etsy shop is an exciting step towards realizing your sticker-selling dreams. Sign up for an Etsy account and follow the easy steps to create your shop profile. Choose a shop name that reflects your brand and is memorable. Craft a compelling shop announcement and fill out your shop policies to establish trust with potential buyers. Showcase your stickers with high-quality product photos and write engaging descriptions that highlight their features. Your Etsy shop is your storefront, so make it inviting and appealing to customers.

Step 4: Price Your Stickers Competitively

Determining the right price for your stickers is crucial for attracting customers and generating sales. Consider factors such as materials, production costs, and the value you provide. Research the prices of similar stickers on Etsy to gain insights into competitive pricing. Avoid underpricing your products, as it can undervalue your creative work. On the other hand, avoid overpricing, which may deter potential buyers. Strive to find a balance that reflects the value of your stickers while remaining competitive within the market. Regularly review and adjust your pricing strategy based on customer feedback and market trends.

Step 5: Listing Your Products for Success

Your product listings play a vital role in capturing the attention of potential buyers. Create compelling listings that showcase your stickers in the best light. Use high-quality product images that accurately represent the colors, details, and size of your stickers. Write informative and engaging descriptions that highlight the unique features and benefits of each design. Utilize keywords strategically to improve your visibility in Etsy search results. A well-crafted product listing will grab the attention of customers and entice them to make a purchase.

Step 6: Pack and Post Like a Pro!

Packaging and shipping are key elements of the customer experience. Invest in quality packaging materials that protect your stickers during transit and create a memorable unboxing experience. Choose reliable shipping carriers and select shipping methods that offer tracking and insurance options. Clearly communicate your shipping policies, including estimated delivery times and any international shipping restrictions. By providing a seamless and professional packaging and shipping experience, you’ll leave a positive impression on your customers and encourage repeat purchases.

Step 7: Promote Your Etsy Shop

To drive traffic to your Etsy shop, it’s important to promote your products effectively. Utilize social media platforms like Instagram, Facebook, and Pinterest to showcase your stickers and engage with potential customers. Share behind-the-scenes glimpses of your creative process, offer sneak peeks of new designs, and create engaging content related to planning and organization. Collaborate with influencers or join relevant communities to expand your reach. Implement marketing strategies such as giveaways, discounts, or collaborations to generate excitement and attract new customers.

Step 8: Provide Outstanding Customer Service

Delivering exceptional customer service is vital for building a loyal customer base and receiving positive reviews on Etsy. Respond to inquiries and messages promptly, addressing any concerns or questions with professionalism and kindness. Handle returns or exchanges efficiently and with a customer-centric approach. Strive to exceed customer expectations by going the extra mile to ensure their satisfaction. By providing outstanding customer service, you’ll create a positive shopping experience that encourages customers to return and recommend your shop to others.

Step 9: Keep Improving!

As a sticker seller, it’s important to stay innovative and continuously improve your offerings. Pay attention to customer feedback and reviews, using them to enhance your designs and customer experience. Keep an eye on market trends and adapt your collections accordingly. Experiment with new styles, themes, or materials to provide fresh and exciting options for your customers. Embrace a mindset of continuous learning and improvement to stay ahead in the competitive Etsy marketplace.

Step 10: Focus on the Data

Regularly monitor and analyze the performance of your Etsy shop to identify areas for improvement and seize new opportunities. Utilize Etsy’s analytics tools to gain insights into customer behavior, traffic sources, and sales performance. Track your best-selling sticker designs and identify patterns or trends. Use this information to optimize your marketing strategies and refine your product offerings. Stay flexible and adapt to changing market conditions, consumer preferences, and industry developments. By staying informed and adaptable, you’ll position your Etsy shop for long-term success.

I hope this guide helped if you’ve been asking how so I start a sticker shop.

Ready to Sell Stickers on Etsy? Start to make stickers for planner pages today.

Free Class about Making Stickers

Ready to get started? Click here to watch my FREE class about the perfect plan to make stickers!


  • Get the simple plan for perfect stickers … without feeling overwhelmed by the process
  • Avoid the 3 BIG mistakes new sticker makers make (including some personal ones I made!)
  • Know which essential tools and equipment you need to have to get started (that I love, use and recommend)
  • Use your creativity to come up with endless sticker design ideas
  • Learn my outline overview for designing planner stickers in minutes (including design, print and cut hacks!) and how you can get started with me


Free Sticker Making Class

And make your own planner stickers today!


The quick-start path to set up your Etsy sticker shop so that you can start selling the stickers you have made.

Stop procrastinating and follow my easy and exciting, step-by-step plan to open your Etsy shop!

Follow the quick-start guide to:

  • Start your own sticker shop journey – selling the stickers that you’ve already made!
  • Set up your new sticker shop on Etsy from scratch, step-by-step with ease
  • Sell the unique stickers that new customers will love
  • Understand the costs and fees … and focus on building a profitable shop
  • List your sticker products so that future customers can find them
  • Create beautiful and appealing graphics (you’ll get my templates and mockups!)
  • Price, package and post stickers (I’m sharing my insider tips!)


Read Next:

Originally published on July 3 2021 and updated for July 19 2023.


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I hope you enjoy learning how to make planner stickers or how to start a sticker business!

I’ve been making and selling stickers for journals and planners since 2016 and it’s become a wonderful and creative way to turn my hobby into a side hustle, then full-time online business.

Whether you want to make Cricut stickers, Silhouette stickers or you’re starting from complete scratch, you’re in the right place. Making planner stickers can be for you, or to start an Etsy sticker shop and sell stickers online and you don’t need any previous experience to get started.

Want to make planner stickers from home? Check out my sticker making courses, eBooks and other products here!

I acknowledge the Traditional Custodians of the land I work and live on, the Awabakal peoples, and pay my respects to Elders past and present.
I thank them wholeheartedly and express my love and gratitude for the privilege to live and work in such a beautiful part of the world and for the opportunity for my family to be part of this vibrant and supportive community.