Last month I was invited to attend my second Priceline Beauty Prescription Live and it didn’t disappoint! It was at Randwick Racecourse in Sydney. Contains affiliate links.
I’m pretty sure this is the biggest health and beauty event in Australia where just 200 media are invited.
Priceline Beauty Prescription Live 2017
It’s a fantastic invite-only, signature event, where Priceline showcase everything new in health and beauty. As well as listening to research from the Priceline PR team, we had the chance to listen to a Q&A with Priceline’s Ambassadors and key brands.
The Priceline team talked about all things new in beauty for 2017, key brands, products and trends to look out for and their own favourite picks from the store.
Some current trends they’re seeing include the demand for more natural skin care. As well as that, K-Beauty is still riding high. In fact, I picked up a eyebrow tattoo – I’m a little scared to test it but will soon! Watch out on Instagram for when I do. Australis, Maybelline and Models Prefer all have K-Beauty additions in their ranges.
Charcoal is another firm favourite with many brands – you’ll have seen charcoal masks being popular on Instagram and YouTube.
Some new brands at Priceline include BLAQ, Glow Lab, Models Own and the Jojoba Company.
The team also talked about the Priceline Health Check Station – I think it’s fantastic. You can pop to your local Priceline to take a 4 minute test to check your blood pressure, BMI and weight. It’s completely free and done with their Pharmacist. Since 2015, 750k of these health checks have been conducted!
We learned some interesting Priceline facts – including how they sell 1 lipstick every 10 seconds! NYX lipsticks top the list.
I was so excited to hear from Poh Ling Leow from the panel, having followed her since her appearance on Masterchef. I hadn’t even realised but Poh is an ex-Makeup Artist! Poh talked about how, as a child, she hated her looks but grew in confidence as she got older. I know a lot of us can relate to that. Although, I don’t love my wrinkles all that much!
Ita, from breakfast TV, said her key to looking good is having seven hours sleep per night. Oh I wish! She was also an advocate for finding more “me time” in your week as a mum – something you know I feel strongly about too. In fact, if you haven’t already, you can sign up for my free challenge to find more time for yourself here!
After the presentation, the real fun began! A tradeshow, packed with 70 of Priceline’s key health and beauty brands filled the hall next door.
There, they showcased their new or best-selling products, providing samples for beauty influencers and media to take home and try out.
Top brands like Bourjois, NYX, Real Techniques, Olay, Sensodyne and more were there. Plus some of my personal faves like Cinch, Swisse, St Tropez and so many others!
By the end of the tradeshow, my Priceline trolley was crammed with goodies! I’ll be bringing you reviews of some of my favourites in the next few months.
So that’s another Priceline Beauty Prescription Live over for another year – it was awesome! What are your top picks from Priceline?
Disclosure: this post contains some affiliate links. This means if you make a purchase, I will receive a very small commission. This does not affect the price you pay.