Hi, I’m Mim! I’m a planning-obsessed, Award-Winning Online Business Owner, Author and 5-Star Planner Sticker Seller.
I help new sticker makers create planner stickers from scratch that stand out and sell … even if you’ve never made a sticker before!

Ultimate Sticker Shop SEO Guide To Sell Stickers On Etsy!

Want to know how to start a sticker business from scratch to sell stickers on Etsy? Or get more sticker sales in your current Etsy side hustle, we have you covered. We want YOU to have the best selling stickers on Etsy!

As a business owner wanting to make stickers to sell, you’re always looking for ways to get more visibility for the products you sell.

Etsy sticker shop sellers know how important SEO (Search Engine Optimization) is in helping customers find their products online. 

Whether you are just starting out, wondering how do I start an Etsy sticker shop and want to make and sell stickers online, or already have a well-established presence on Etsy, optimizing your shop and listings will help ensure that your products are seen by potential buyers searching the platform.

Want to know how to start selling stickers? In this blog post, top 1% Etsy seller, Sasha shares the fundamentals of Etsy SEO for selling stickers on Etsy and give you actionable tips to boost organic search rankings so that more customers can discover what makes your store stand out! So if you’ve been asking how do I start a sticker shop, this is for you.

Etsy SEO Basics to Sell Stickers on Etsy

When it comes to optimizing your store, the most important factor is keywords. 

Keywords are words or phrases that buyers type into search engines such as Google or Etsy to find what they’re looking for. 

You should carefully select relevant keywords and use them throughout your product listings in order to make sure customers can easily find you. 

Make sure to include words that are specific to your product offerings, as well as any variations of those keywords. 

Always use long tail keywords. These are keywords that are 2 or more words that describe your product. 

Maybe you want to sell printables on Etsy – I think it’s the best place to sell stickers online for beginners. For example, instead of using just “stickers” to describe your product, use the longtail keyword “printable stickers” to make sure customers who are searching for that type of product can quickly find it.

You will use these keywords in your title, product description, and tags within each of your product listings.

Knowing how to start an online sticker shop on Etsy or sell printables on Etsy starts with SEO. This will help ensure that you’re targeting the right audience and improving your visibility on Etsy.

The Etsy handbook is also a super useful resource here.

Get my free Sticker Making Tools Guide here:

How to Use Your Title to Get Found in Etsy Search

Your title is the first thing people see under your listing thumbnail image when shopping on Etsy.

It is important to use the best long tail keywords that describe your product in this space. The first few words are what captures your potential buyer’s attention.

The maximum length for your title is 140 characters.

Etsy recommends that your title meets Google’s standards, such as:

  1. Make the title relevant and clearly describe your product
  2. Make sure the title describes the product variations
  3. Be specific so that customers can quickly identify the product they are looking at
  4. Use professional and grammatically correct language
  5. Don’t use capital letters for emphasis and this can signal to Google that your product is spam, such as BUY NOW

Following the recommended guidance for your title will put you in a good position for buyers to find your product for sale on Etsy.

Interested in starting a sticker business startup? Check this post for how to start a sticker business.

How to Write an SEO Optimized Description

When it comes to writing a good SEO optimized description, the most important thing to remember is using SEO optimized long tail keywords. 

Including relevant terms in your description helps search engines find and rank your product more easily. Sprinkle the best keywords throughout your description.

Your description should give readers a good idea of what your product has to offer. 

Include the key information needed to help a buyer understand why your product is unique and how it will solve their problem and transform their life.

Be sure to include any unique features or benefits that your product has. Make your description easy to read and scannable. You can use bullet points to do this.

Finally, keep your description concise and to the point. Search engines, and buyers, typically favor shorter descriptions. 

What Tags to Put on Your Etsy Listing

A tag is a long tail keyword that describes your product. Etsy matches a user’s search with your tags to make sure they receive a relevant result.

Tags are a great way to optimize your listings for search and make them easier to find. 

Not only do tags help customers find your products, but they can also give Etsy’s search algorithm important clues about what your product is and who it’s aimed at. 

You should always use all 13 tags per listing, with each tag containing a keyword or phrase related to the item you’re selling. 

Note that tags can only contain up to 20 characters, so break up long tail keywords in a way that makes sense for your product. For example, the long tail keyword “Valentine Classroom Activity” is 28 characters including spaces. Make sure to break this up to be “valentine classroom” and “classroom activity” so that the tags make sense. 

Make sure to use tags that describe your product, the holiday or event that is relevant to your product, if the product is a gift for a certain someone, or a theme that may describe your product such as “boho”.

Final Thoughts on Etsy SEO to Sell Stickers on Etsy

By following these simple tips, you can improve your store’s visibility on Etsy and make it easier for customers to discover your products. 

So don’t wait – start optimizing your shop today! With a little bit of effort, you’ll soon be seeing an increase in organic search rankings and more customers visiting your store.

Thanks, Sasha for sharing how to sell stickers on Etsy with strong SEO!

Get my free Sticker Making Tools Guide here:

Free Class about Making Stickers

Ready to get started? Click here to watch my FREE class about the perfect plan to make stickers!


  • Get the simple plan for perfect stickers … without feeling overwhelmed by the process
  • Avoid the 3 BIG mistakes new sticker makers make (including some personal ones I made!)
  • Know which essential tools and equipment you need to have to get started (that I love, use and recommend)
  • Use your creativity to come up with endless sticker design ideas
  • Learn my outline overview for designing planner stickers in minutes (including design, print and cut hacks!) and how you can get started with me


Free Sticker Making Class


Are you ready to start a sticker shop on Etsy?


The quick-start path to set up your Etsy sticker shop so that you can start selling the stickers you have made!

Stop procrastinating and follow my easy and exciting, step-by-step plan to open your Etsy shop!

Follow the quick-start guide to:

  • Start your own sticker shop journey – selling the stickers that you’ve already made!
  • Set up your new sticker shop on Etsy from scratch, step-by-step with ease
  • Sell the unique stickers that new customers will love
  • Understand the costs and fees … and focus on building a profitable shop
  • List your sticker products so that future customers can find them
  • Create beautiful and appealing graphics (you’ll get my templates and mockups!)
  • Price, package and post stickers (I’m sharing my insider tips!)


Read next:

I hope this SEO Guide helps you sell stickers on Etsy!


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I hope you enjoy learning how to make planner stickers or how to start a sticker business!

I’ve been making and selling stickers for journals and planners since 2016 and it’s become a wonderful and creative way to turn my hobby into a side hustle, then full-time online business.

Whether you want to make Cricut stickers, Silhouette stickers or you’re starting from complete scratch, you’re in the right place. Making planner stickers can be for you, or to start an Etsy sticker shop and sell stickers online and you don’t need any previous experience to get started.

Want to make planner stickers from home? Check out my sticker making courses, eBooks and other products here!

I acknowledge the Traditional Custodians of the land I work and live on, the Awabakal peoples, and pay my respects to Elders past and present.
I thank them wholeheartedly and express my love and gratitude for the privilege to live and work in such a beautiful part of the world and for the opportunity for my family to be part of this vibrant and supportive community.